9/27/2023 0 Comments Google my business insights apiBy examining the unique views, businesses can identify trends in customer behavior, which can help them optimize their local listings for increased visibility and engagement. The change enables businesses to better understand potential customers' behavior and interests by providing more granular insights into the number of unique views. This means that if a user views a profile three times a day, it will only be counted as a single view.Īlthough this may cause the reported number of views to drop significantly, it provides businesses with a more accurate representation of how many people are actually viewing their local listings. The new measurement method now counts each unique view instead of every view of a profile, even if the same user views it multiple times in one day. Google has made changes to the way it measures views and direction request metrics, which may be the reason for a drop in your views or direction requests in 2023. New changes in the view metrics from aggregated to unique views and unique direction requests might result in a drop in the total number. With the new metrics, businesses will be able to more precisely monitor the performance of their product sections and add images that show on their food menus.Ĭhanges to view and direction request metrics While some metrics are going away, we are also getting some new ones. Amount of website visits through the profile.Some of the metrics that still are available Although many metrics are going away, essential metrics are still available for measurement. The removal of these analytics is going to have an impact on how businesses can track the performance of their Google Business Profiles. How is this affecting my performance tracking? Some businesses may already be experiencing a loss of these analytics in their profiles. The removal of these features and analytics is set to take effect on February 20th, 2023. This implies that businesses won't have access to the same information on direct and indirect search queries as well as how their Posts and images are performing. ![]()
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